Perplexity AI has emerged as a standout platform, combining the capabilities of advanced AI models with a focus on credible and contextually enriched information retrieval.
Its user base, funding achievements, and innovative features have shaped its reputation in the AI industry. By the end of 2024, Perplexity AI has secured a substantial position with user growth and funding statistics that showcase its rise and promise in the AI landscape.
Key Perplexity AI Statistics
- Perplexity AI is currently valued at around $9 billion.
- The platform is set to cross $50 million in revenue in 2024.
- Perplexity AI received of around 90 million per month.
- United States is the leading traffic geo, followed by Indonesia and India.
Perplexity AI Funding & Valuation
Valuation and Funding: By late 2024, Perplexity AI had garnered a valuation estimated at $9 billion, positioning it as a major player among AI startups.
This valuation is reflected in its funding rounds, which have included significant investments from notable venture capital firms.
Below is a detailed summary of Perplexity AI’s funding journey:
| Funding Round | Date | Amount Raised | Investors |
|---|---|---|---|
| Seed Round | Sep 2022 | $3.1 million | Elad Gil and Nat Friedman & Others |
| Series A | 2023 | $100 million | NEA, Elad Gil, Nat Friedman, and Databricks. NVIDIA, Jeff Bezos & others |
| Series B | Jan 2024 | $73.6 million | VC firms |
| Series C | Apr 2024 | $63 million | Various investors |
| Series D | Late 2024 | $500 million | venture capital firm, Institutional Venture Partners (IVP) |
Perplexity AI Revenue Details
Perplexity AI’s Pro plan comes for $20 per month. The platform is growing fast year on year. Perplexity had an annual revenue of $5 million in 2022, which increased to over $20 million in 2023.
As per Reuters’s report, the platform is set to cross $50 million in revenue in 2024.
Userbase Growth and Active User Statistics
Perplexity AI’s user base has seen notable growth since its launch, showcasing its increasing adoption across various industries and demographics.
By June 2023, Perplexity AI was processing 250 million questions monthly, signaling substantial engagement. This contributed to a cumulative total of 500 million queries for the year.
As of Oct 2024, the platform is getting close to 90 million monthly users, which is a substantial increase as compared to previous months.
The platform received over 65% of direct traffic as compared to around 29% from search engines. YouTube is one of the leading traffic generators.
Perplexity AI Geographical Traffic Distribution
United States is the leading geo-location with over 22% of traffic. Indonesia and India are two other leading countries with around 7% of traffic.
Here is a graph with the geo-distribution of traffic to Perplexity AI.
Perplexity AI Traffic Share Age Distribution
As per the data, traffic in the age group of 25-34 received the maximum number at over 31% followed by the users in the age group of 18-24 at over 20%. [1]
Perplexity AI’s Features and User Experience
Perplexity AI’s primary strength lies in its ability to enhance research and data-driven tasks. It integrates advanced AI models such as GPT-4 and Claude, supporting robust capabilities like:
- Citations and Sources: The platform provides users with AI-generated answers backed by credible citations.
- File Uploads: Supports plain text, PDFs, and code, offering versatile research capabilities.
- Interactive Features: Tools such as “Perplexity Labs Playground” allow users to experiment with various AI models.
- Threaded Discussions: These foster deeper engagement and nuanced responses to complex queries.
When it comes to user engagement, a user stays on the platform for 6 minutes on average. The platform has a bounce rate of around 34%.
Comparative Positioning: Perplexity AI vs. ChatGPT
While Perplexity AI excels at research and precise information retrieval, ChatGPT, developed by OpenAI, is a versatile conversational tool suitable for a broader range of applications including creative writing, education, and customer interactions.
ChatGPT supports over 50 languages and offers unique features such as Custom GPTs and voice capabilities. It operates on a free model for basic usage, with ChatGPT Plus at $20/month for premium access.
Also Read: Perplexity Vs. ChatGPT: Detailed Comparison
| Feature/Aspect | Perplexity AI | ChatGPT |
| Primary Focus | Research, data analysis, information retrieval. | Conversational AI, creative writing, education. |
| Key Features | Citation support, file uploads, threaded discussions. | Multilingual support, Custom GPTs, voice integration. |
| Model Integration | GPT-4, Claude. | GPT-3.5, GPT-4, customizable models. |
| Pricing | Free tier, $20/month Pro, $40/month Enterprise. | Free tier, $20/month Plus, team/enterprise plans. |
| Languages Supported | Primarily English. | 50+ languages. |
Conclusion
With a strong funding background and impressive userbase growth, Perplexity AI has established itself as a credible and valuable resource for those seeking AI-powered research tools.
Its advancements have transformed the landscape for users who prioritize accuracy, citations, and advanced research capabilities. As it continues to evolve, its data-backed approach and feature-rich offerings will likely keep it at the forefront of the AI industry.
Also Read: ChatGPT Statistics
